Brut. — A leading digital media platform delivering unfiltered news and social impact stories through short-form video.
Mega

Founded in 2016 by Renaud Le Van Kim and Guillaume Lacroix, Brut. is a global media company based in Paris that specializes in video content for younger generations. The platform focuses on social issues, environmental news, and international politics, presenting information through a distinctive square-video format with bold subtitles. It has expanded internationally with dedicated versions for the United States, India, and various European markets, reaching billions of views annually.

Total reach
6.2M
Known for
Revolutionizing digital journalism with short-form, subtitle-heavy social videos focused on current events and social justice.
brutofficiel

Brut. follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

Instagram
@brutofficiel

6.2M

as of Oct 16, 2026

Followers

Member data

The details agencies ask for first

Brut.'s contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Brut.

What is Brut.? Biography, age and background

Brut. is a French digital media outlet launched in November 2016 by former Canal+ producers Renaud Le Van Kim and Guillaume Lacroix. The organization was designed specifically for social media consumption, prioritizing mobile-friendly video formats that work well without sound. Headquartered in Paris, the company has grown into a major international media player, employing hundreds of journalists and content creators to cover global stories from a human-centric perspective.

How Brut. became famous

The platform achieved rapid fame during the 2016 and 2017 French political cycle, where its raw, live-streamed coverage of street protests and political rallies resonated with young viewers. By removing the traditional news anchor and focusing on direct footage with text overlays, Brut. created a sense of authenticity that traditional broadcasters lacked. This success led to significant venture capital funding and a rapid expansion into the American and Indian markets.

What Brut. posts

Brut. is best known for its 'Nature,' 'Docs,' and 'Live' segments that feature high-quality cinematography paired with informative text. The content style typically involves a mix of on-the-ground reporting, celebrity interviews regarding social causes, and educational explainers on complex scientific or political topics. Their videos often go viral due to their emotional resonance and focus on individuals making a difference in their local communities.

Brut. business ventures, brands and endorsements

Beyond its social media presence, the company launched Brut.fr, a dedicated streaming platform, and Brut.Shop, a social commerce initiative focused on sustainable products. They frequently partner with major organizations like the United Nations and the Cannes Film Festival to produce exclusive behind-the-scenes content and awareness campaigns. The business model relies on a mix of branded content, platform revenue sharing, and strategic media partnerships.

Brut. net worth (estimated) and how the money is made

While a specific net worth for the private company is not publicly disclosed, Brut. has raised over $75 million in various funding rounds from investors like James Murdoch's Lupa Systems and Tikehau Capital. Their revenue is generated through highly targeted advertising, sponsored editorial series, and licensing their content to other media outlets. They represent a new generation of profitable digital media entities that bypass traditional cable television costs.

Films, TV and signature work

One of the brand's most signature works is its annual partnership with the Cannes Film Festival, where they serve as an official media partner providing unique access to the world of cinema. They have produced longer-form documentaries available on their proprietary app that dive deep into topics like the climate crisis and global inequality. Their 'Brut. America' and 'Brut. India' branches also produce localized signature series that have gained massive followings.

Where to watch

Brut. maintains a massive presence across all major social media platforms including Instagram, TikTok, Facebook, and YouTube. Their official website and dedicated mobile app offer an organized archive of their documentaries and live broadcasts for a more immersive viewing experience. They also distribute content through partner platforms and occasionally through linear television syndication deals in Europe.

Awards and milestones

Brut. has reached a significant milestone of over 6.1 million followers on its primary French Instagram account alone, with tens of millions more across its global network. The platform has been recognized for its innovation in digital journalism, receiving accolades for its coverage of environmental issues and human rights. In a few short years, it has become one of the most-watched news media brands in the world for Gen Z and Millennials.

How big is Brut.'s audience?

Brut. has 6.2M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on Instagram with 6.2M followers — about 100% of the total reach.

What 6.2M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Brut. have in 2026?
Brut. has around 6.2M followers in total across 1 tracked platform in 2026: 6.2M on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Brut. gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Brut.'s audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Brut. biggest on?
Instagram, with about 6.2M followers — roughly 100% of a 6.2M total following. That places Brut. in the Mega band (1M – 10M followers).

Brut.'s followers by platform

Here is where Brut.'s audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Brut. follower count by platform (last checked Oct 16, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram6.2M followers100%@brutofficiel

Official handles and live links

Every handle on this page links to the official account. If you are verifying Brut. before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Brut. have on Instagram?
Brut. has about 6.2M followers on Instagram as of the latest recorded check, which is roughly 100% of Brut.'s total 6.2M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Brut.'s official social media handles?
brutofficiel on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Brut..

Who follows Brut.?

Brut. is based in France and posts in French. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in movies & tv and tech & science, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

Working with Brut.

If you are shortlisting Brut. for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Movies & TV and Tech & Science
Budget signal
Mega audience (1m – 10m followers)

Related questions

Is Brut. a good fit for a brand campaign?
Brut. sits in the Mega band (1M – 10M followers) in movies & tv and tech & science with a France-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Brut.?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Brut.'s numbers

Brut.'s counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Brut. a real verified account?
Yes — Brut.'s profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Brut.'s follower numbers last updated?
The most recent recorded check was Oct 16, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Brut. gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Brut.; the current platform totals above remain the clearest view of audience size.

Brut.'s Fan Score

CFB Rating 8.3 out of 10, and what fans think.

Audience reach8.2 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

Fan score

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More about Brut.

Other questions people ask about Brut..

Where is Brut. from?
Brut. is based in France and publishes in French. We have not published a confirmed date of birth for Brut. yet.
What is Brut. best known for?
Revolutionizing digital journalism with short-form, subtitle-heavy social videos focused on current events and social justice.. Main niches: Movies & TV, Tech & Science.
What language does Brut. create in?
Mainly French. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
What is Brut.'s net worth?
While a specific net worth for the private company is not publicly disclosed, Brut. has raised over $75 million in various funding rounds from investors like James Murdoch's Lupa Systems and Tikehau Capital. Their revenue is generated through highly targeted advertising, sponsored editorial series, …
Where is Brut. based?
Public profiles place Brut. in France, posting mainly in French. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.
How much does Brut. earn per post?
There is no public rate card for Brut.. Budget guidance on this page is $49K – $120K per post, a range from the combined public follower count. Rates move with usage rights, exclusivity, format and territory, so use Brut.'s 6.2M combined reach and mega band as a starting point and negotiate directly.
Who are creators similar to Brut.?
CreatorFanBase lists comparable names in movies & tv, tech & science and in France, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Brut. sponsorship rate and cost per post

How much does it cost to hire Brut.? A planning estimate for one sponsored post is $49K – $120K per post.

DeliverableEstimated cost
Story or short mention$17K – $42K
Sponsored post, Reel or Short$49K – $120K
Dedicated video or integration$88K – $220K
Three-post campaign package$130K – $310K

How to hire Brut.

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Brut. for you.

Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.

Before you brief Brut.

Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.

See plans·How counts are measured

Book Brut. for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with Brut. and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

How to contact Brut. for a brand partnership

Official channels and links

Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

Open for collaboration requests

Request a collaboration with Brut.

Share your brief once. We pass it on through the creator's public business channels.

Are you Brut. or their manager? Claim this profile

Explore creators like Brut.

Jump to the rankings, countries and platforms this profile belongs to.

Guides for campaigns like this

Data & sources

How the numbers on this page are collected and what they mean.

Last updated
Oct 16, 2026
Where it comes from
instagram public profile
Accuracy
Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

References and further reading

People also ask

Straight answers to the questions people search for.

How big is Brut.'s audience?

Brut. has about 6.2M Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.

How much does Brut. charge for a brand deal?

Use $49K – $120K only as a planning estimate for one sponsored post from Brut.. It uses the combined public follower count across the platforms stored here, not a rate card Brut. sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.

Are Brut.'s handles verified?

The profile marks Brut. as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.

What country is Brut. listed in?

Brut. is listed as France. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged France are on the country list.

Does Brut. post in French?

Brut. is tagged as French-speaking on this profile. Use that when the script or the voiceover has to be in French, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other French creators can be filtered in search.

What does Brut. post about?

The category stored for Brut. is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.

How do I email Brut. for a brand deal?

Send a collaboration brief from the form on this profile, or use the official links to reach Brut. directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.

Which creators are similar to Brut.?

Start with the similar names on this profile, then widen to the Movies & TV category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.

When was Brut.'s follower count last updated?

The newest follower snapshot stored for Brut. is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

Does Brut. match a movies & tv campaign in France?

Brut. is tagged Movies & TV, France in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.

How do I get Brut. to promote a film, show, app or product launch?

You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Brut. and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Brut. decides whether to accept. See the managed option on pricing.

What is Brut.'s rate for a Instagram story or reel?

Our planning estimate for one sponsored post from Brut. is $49K – $120K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Brut. sets the real rate. The method is on the methodology page.

Which movies & tv creators in France are similar to Brut.?

Brut. is one of the Movies & TV profiles in France on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

How do I find movies & tv influencers in France for a brand campaign?

Start in search with the Movies & TV category and France as the country, then set a follower range that fits the budget. Shortlist a few names like Brut., compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

Can Brut. create French content for my brand?

Brut. is tagged French on this profile, so a script in French is a natural starting point. Check a recent post to confirm the language mix before you brief. Other French-speaking creators can be filtered in search.

Who is Brut.'s manager or agent?

We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Brut.'s team for you and negotiate the deal. Plans and the managed option are on pricing.

What are Brut.'s official social links?

The official accounts we have for Brut. are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

How many platforms is Brut. on?

Brut. has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

Is Brut. a brand or a creator?

Brut. is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.

Can CreatorFanBase arrange a deal with Brut.?

Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Brut. for you. Use the official links on the profile and ask Brut. for a fee. Plan prices for directory access are separate, on the pricing page.

What is Brut.'s net worth?

The earnings section on this profile shows $75 million. Treat it as a third-party estimate, not a verified bank balance, because public net-worth writeups vary. It is not the fee for one post. For a collaboration, ask Brut. for a rate, and read the follower count method on the methodology page.