Barstool Sports delivers a unique blend of pop culture, sports, and humor across various platforms.
Barstool Sports is a digital media company founded by Dave Portnoy in 2003, originally as a print publication. It has grown into a major multi-platform brand known for its unfiltered takes on sports, pop culture, and humor. The company produces a wide array of content including podcasts, videos, blogs, and merchandise.
Latest recorded followers, subscribers and engagement on each platform.
49.5M
as of Oct 14, 2026
Followers
Barstool Sports's contact route, audience split and rate estimates are ready — members see them in one tap.
Barstool Sports is a major American digital media company founded in 2003 by Dave Portnoy. Originally starting as a local print publication in Boston, it has evolved into a powerhouse of sports and pop culture media. The brand is known for its candid, unfiltered approach to news and entertainment, catering to a massive loyal audience.
The company gained national fame by pivoting from print to a digital-first strategy that prioritized personality-driven content and social media engagement. Its breakthrough was fueled by its disruptive, satirical take on traditional sports journalism. By creating a unique culture around its contributors, it fostered a dedicated fanbase known as 'Stoolies'.
Barstool Sports produces a wide variety of content, including viral comedy clips, sports analysis, and celebrity interviews. They are well-known for their diverse podcast network and recurring segments like 'One Bite' pizza reviews. Their style is characterized by a raw, behind-the-scenes aesthetic that emphasizes humor and personality.
The company has expanded into a multi-faceted business empire including sports betting partnerships, a vast merchandise line, and its own streaming platforms. They have successfully launched multiple sub-brands and individual podcast franchises that dominate the charts. Their commercial reach extends across retail, gambling, and live events.
While the company has been involved in multi-hundred million dollar acquisitions by major gambling firms, a specific current net worth estimate varies by media report. Revenue is generated through diverse streams including advertising, merchandise sales, subscription services, and strategic partnerships. The brand's valuation reflects its massive influence over the young adult demographic.
Signature works include long-running podcasts like 'Pardon My Take' and the 'Barstool Fund' which supported small businesses. They have produced various documentaries, reality-style web series, and live sports broadcasts. Their influence is felt across all forms of modern digital media, from short-form video to feature-length specials.
Barstool Sports maintains a massive presence across all social media, particularly on TikTok under the handle barstoolsports. Their content is also available through their official website, mobile app, and various podcast hosting platforms. They provide 24/7 coverage of sports and entertainment news across their digital ecosystem.
A significant milestone for the brand is reaching approximately 49.5 million followers on TikTok alone. This massive following solidifies Barstool Sports as one of the most influential media entities in the world. The company continues to break records for digital engagement and podcast downloads year after year.
Barstool Sports has 49.5M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on TikTok with 49.5M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Barstool Sports's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| TikTok | 49.5M followers | 100% | @barstoolsports |
Every handle on this page links to the official account. If you are verifying Barstool Sports before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Barstool Sports is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv and sports, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Barstool Sports for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Barstool Sports's counts come from the platforms themselves via Apify TikTok public profile and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Barstool Sports; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.8 out of 10, and what fans think.
Fan score
No fan ratings yet — be the first
Other questions people ask about Barstool Sports.
How much does it cost to hire Barstool Sports? A planning estimate for one sponsored post is $50K+ (estimate). Fees at this audience size are negotiated individually.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $18K+ |
| Sponsored post, Reel or Short | $50K+ |
| Dedicated video or integration | $90K+ |
| Three-post campaign package | $130K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Barstool Sports for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Barstool Sports and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
TikTok's official announcements on audience and creator features.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Barstool Sports has about 49.5M TikTok followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the TikTok row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Barstool Sports is estimated at $50K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the TikTok rate band. Barstool Sports sets the real fee. The method is on the methodology page.
The profile marks Barstool Sports as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
Barstool Sports is listed as USA. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged USA are on the country list.
Barstool Sports is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Movies & TV is how Barstool Sports is grouped in the directory, with English as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Movies & TV category.
Request a collaboration with Barstool Sports using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Movies & TV category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for Barstool Sports is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Barstool Sports is tagged Movies & TV, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Barstool Sports and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Barstool Sports decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Barstool Sports is $50K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Barstool Sports sets the real rate. The method is on the methodology page.
Barstool Sports is one of the Movies & TV profiles in USA on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Barstool Sports, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Barstool Sports is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Barstool Sports's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Barstool Sports are the links on this profile, starting with TikTok. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Barstool Sports has 1 platform with a stored follower or subscriber count on this profile, led by TikTok. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Barstool Sports for you. Use the official links on the profile and ask Barstool Sports for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Barstool Sports while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
Same space, ranked by total reach — build the shortlist around them.
Explaining science and the universe with depth and dad jokes.
American actress, singer and director known for Shake It Up and film roles.
A TikTok comedian known for his energetic and often sarcastic takes on various topics.
A comedian and actor known for his energetic pop culture parodies and original characters.
Stand-up comedian, podcaster, and actor known for his shirtless performances.
A reality television star turned entrepreneur, author, and podcast host.
