UEFA Champions League followers on Instagram: 120.6M as of 12 Oct 2026, plus 59.4M on TikTok. YouTube adds 7.3M subscribers.
Club football competition
The official UEFA Champions League account, covering Europe's biggest club football nights. Follower counts are refreshed from public platform data.
Updated
Instagram (@championsleague) holds 64% of UEFA Champions League's 187.3M followers and subscribers (120.6M); next come TikTok 59.4M and YouTube 7.3M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @championsleague | 120,609,042 followers | 64% | 12 Oct 2026 | |
| TikTok | @championsleague | 59,400,000 followers | 32% | 13 Oct 2026 |
| YouTube | @uefa | 7,280,000 subscribers | 4% | 26 Oct 2026 |
| Combined | 3 accounts | 187,289,042 | 100% |
How UEFA Champions League's numbers are counted: 120.6M + 59.4M + 7.3M = 187.3M.
UEFA Champions League's contact route, audience split and rate estimates are ready — members see them in one tap.
The UEFA Champions League is Europe's premier club football competition, organized by the Union of European Football Associations. Established in 1955 as the European Cup, it features the top-ranking clubs from across the continent. The official digital presence is managed from Switzerland, providing global coverage of the tournament in English and other languages.
The competition achieved its legendary status by hosting the most prestigious matches in club football, featuring the world's greatest players. Its rebranding in 1992 introduced the iconic group stage format and anthem, which elevated it to a global sporting phenomenon. The brand's digital breakthrough came from providing exclusive behind-the-scenes access and match highlights.
The official accounts post match highlights, iconic goals from the archives, and exclusive player interviews. The content style is high-energy and professional, designed to capture the drama of 'Champions League nights.' Their most popular videos often feature legendary moments from finals and compilations of world-class skill.
As one of the most valuable sports properties in the world, the UEFA Champions League partners with global giants like Heineken, Mastercard, and PlayStation. These commercial partnerships involve massive broadcast rights deals and integrated marketing campaigns. The brand also manages a wide range of official merchandise and licensing agreements.
The UEFA Champions League’s official account covers Europe’s flagship club football competition through match highlights, standout goals, player interviews and behind-the-scenes content.
Fans can watch short-form videos and follow competition updates on the official UEFA Champions League Instagram account.
The account has approximately 120.6 million Instagram followers, a major milestone for its global football audience.
Sources: Wikipedia
Sources: Wikipedia
$80K+ is the starting budget for one Instagram post with UEFA Champions League (187.3M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Sports creators to compare with UEFA Champions League's 187.3M: FC Barcelona (Spain, 249.9M).
UEFA Champions League is the smallest of the 2; FC Barcelona has 1.3 times UEFA Champions League's 187.3M.
Instagram (@championsleague) holds 64% of UEFA Champions League's audience; FC Barcelona has its largest following on Instagram as well.
UEFA Champions League posts in English, like FC Barcelona.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| UEFA Champions League | Switzerland | Instagram (120.6M) | 187,289,042 | 26 Oct 2026 |
| FC Barcelona | Spain | Instagram (149M) | 249,905,205 | 26 Oct 2026 |
Rated 9.4 of 10, UEFA Champions League gains most from audience reach 9.8 and least from profile depth 9.0.
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Reach UEFA Champions League through @championsleague on Instagram, @championsleague on TikTok and @uefa on YouTube. How brands approach UEFA Champions League and similar creators.
As of 26 Oct 2026, UEFA Champions League has 187.3M followers and subscribers: Instagram @championsleague 120.6M, TikTok @championsleague 59.4M and YouTube @uefa 7.3M, 187,289,042 in all.
In 1955: UEFA launched the European Champion Clubs' Cup for national league winners, based on a proposal from the French sports paper L'Équipe. UEFA Champions League's Instagram account @championsleague has 120.6M followers as of 12 Oct 2026.
Instagram, where @championsleague has 120.6M followers: 64% of UEFA Champions League's 187.3M. TikTok follows with 59.4M on @championsleague.
UEFA Champions League posts as @championsleague on Instagram (120.6M), @championsleague on TikTok (59.4M) and @uefa on YouTube (7.3M).
Switzerland is where UEFA Champions League is listed; UEFA Champions League posts in English on @championsleague (Instagram, 120.6M) and @championsleague (TikTok, 59.4M).
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British tennis player, 2021 US Open champion.
Football club
Professional tennis player and one of the greatest athletes of all time.
Footballer in the UK
See all 120 creators in Most-followed creators on Instagram
One CreatorFanBase ranking lists UEFA Champions League: #25 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Most-followed creators on Instagram | #25 | 120 |
See all 120 creators in Most-followed creators on Instagram
