The official YouTube channel for SM Entertainment, featuring music videos, performances, and behind-the-scenes content.
SMTOWN is the official YouTube channel for SM Entertainment, a prominent South Korean entertainment company. It provides a central hub for fans to enjoy the latest music videos, performance stages, and diverse content from SM artists. The channel primarily focuses on K-pop music and artist activities, serving a global audience.
Latest recorded followers, subscribers and engagement on each platform.
33.8M
as of Oct 14, 2026
Followers
SMTOWN's contact route, audience split and rate estimates are ready — members see them in one tap.
SMTOWN is the official digital hub and collective brand for SM Entertainment, one of South Korea's pioneering and largest entertainment companies. It serves as a centralized platform for the company's entire roster of artists, showcasing music, videos, and performances to a global audience. The brand represents the core of the Hallyu wave and the development of the modern K-pop industry.
The SMTOWN brand became a global phenomenon as the home to legendary K-pop acts like TVXQ!, Super Junior, and Girls' Generation. Its breakthrough was solidified through the 'SMTOWN Live' world tours, which brought together their entire artist roster for massive stadium concerts. This collective approach helped establish the brand as a leader in international music distribution and fan engagement.
The SMTOWN YouTube channel primarily posts high-quality music videos, teaser trailers, and performance stages for its various artists. The content includes official releases from groups like EXO, Red Velvet, NCT, and aespa. Additionally, the channel features behind-the-scenes content, artist interviews, and collaborative projects that involve multiple groups from the SM Entertainment roster.
As a corporate collective, SMTOWN encompasses music production, talent management, and diverse lifestyle ventures. The brand manages extensive global merchandise lines, concert tours, and digital platforms. SM Entertainment also collaborates with international technology and fashion brands to promote its artists, making SMTOWN a powerhouse in global commercial partnerships.
As a major division of a publicly traded company, SM Entertainment's valuation is in the billions, though no single 'net worth' for the SMTOWN channel itself is cited. Revenue is generated through music sales, streaming royalties, concert ticket sales, and artist endorsements. The channel acts as a primary marketing tool that drives significant commercial value across all of the company's entertainment sectors.
SMTOWN is responsible for some of the most iconic music videos in K-pop history, including global hits by artists like SHINee and EXO. The brand has also produced documentary films like 'I AM.' and 'SMTOWN The Stage,' which chronicle the lives and performances of their artists. Their work defines the visual and musical standards of the K-pop genre.
The primary destination for SMTOWN content is their official YouTube channel, which serves as the main archive for all SM Entertainment music releases. Fans can also follow SMTOWN on various social media platforms for updates on artist schedules and new releases. Their concerts and special events are often broadcast through dedicated K-pop streaming services and international television networks.
SMTOWN has achieved a massive digital milestone by surpassing about 33.8 million subscribers on YouTube. The brand and its artists have won hundreds of prestigious awards globally, including MAMA Awards, Golden Disc Awards, and Billboard recognition. As a collective, it remains one of the most followed and influential music channels in the world.
SMTOWN has 33.8M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 33.8M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where SMTOWN's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 33.8M followers | 100% | @smtown |
Every handle on this page links to the official account. If you are verifying SMTOWN before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
SMTOWN is based in South Korea and posts in Korean and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in movies & tv, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting SMTOWN for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
SMTOWN's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for SMTOWN; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.7 out of 10, and what fans think.
Fan score
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Other questions people ask about SMTOWN.
How much does it cost to hire SMTOWN? A planning estimate for one sponsored post is $120K+ (estimate). Fees at this audience size are negotiated individually.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with SMTOWN for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with SMTOWN and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
SMTOWN has about 33.8M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from SMTOWN is estimated at $120K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the YouTube rate band. SMTOWN sets the real fee. The method is on the methodology page.
Yes. The handles on this profile are marked verified, which means they were matched to SMTOWN's public accounts. Use those links when you write so you reach the official channel. If a handle looks wrong, tell us on the contact page.
South Korea is the country on SMTOWN's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged South Korea is on the country list.
SMTOWN is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
The category stored for SMTOWN is Movies & TV. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Movies & TV category.
Use the collaboration form on this profile to send SMTOWN your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Movies & TV category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for SMTOWN is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
SMTOWN is tagged Movies & TV, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to SMTOWN and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. SMTOWN decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from SMTOWN is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — SMTOWN sets the real rate. The method is on the methodology page.
SMTOWN is one of the Movies & TV profiles in South Korea on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Movies & TV category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like SMTOWN, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
SMTOWN is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach SMTOWN's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for SMTOWN are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
SMTOWN has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to SMTOWN for you. Use the official links on the profile and ask SMTOWN for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save SMTOWN while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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