Matti Haapoja — Education creator in Canada
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Matti Haapoja

Matti Haapoja followers on Instagram: 477.6K as of 22 Sep 2026, plus 70.3K on TikTok.

Education creator in Canada

Human
Verified
Canada
English

Learn, Make Repeat Filmmaking on YouTube. Toronto, Canada 🇨🇦 Born in 🇫🇮

Total reach
547.9K
Known for
Instagram audience of 478K followers

Updated

Matti Haapoja's audience at a glance

Instagram (@mattih) holds 87% of Matti Haapoja's 547.9K followers and subscribers (477.6K); next come TikTok 70.3K.

PlatformAccountFollowers / subscribersShareAs of
Instagram@mattih477,611 followers87%22 Sep 2026
TikTok@mattihaapoja70,300 followers13%13 Oct 2026
Combined2 accounts547,911100%

How Matti Haapoja's numbers are counted: 477.6K + 70.3K = 547.9K.

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About Matti Haapoja

Who is Matti Haapoja? Biography, age and background

Matti Haapoja is a professional filmmaker and digital educator based in Toronto, Canada. Although born in Finland, he has established his career in North America as a leading voice in the cinematography community. He is recognized for his technical expertise and his ability to teach complex filmmaking concepts to a broad audience.

How Matti Haapoja became famous

Matti became famous by sharing his high-end filmmaking techniques on YouTube, bridging the gap between professional cinema and independent content creation. His breakthrough occurred as he began reviewing cameras and providing tutorials that helped aspiring filmmakers improve their visual storytelling. His clear, educational style quickly garnered international attention.

What Matti Haapoja posts

His content focuses on filmmaking education, camera gear reviews, and creative editing tutorials. Matti is best known for his videos that explain how to achieve a 'cinematic look' on a budget and his deep looks at the latest technology. His style is characterized by high production values and a 'learn, make, repeat' philosophy.

Matti Haapoja business ventures, brands and endorsements

Matti operates a successful educational platform offering digital assets like LUTs and presets for video editors. He frequently collaborates with major technology and camera brands for equipment reviews and sponsored content. His business model revolves around providing value to the creative community through both free and paid educational resources.

Films, TV and signature work

Matti's signature work is his extensive library of educational filmmaking videos that have influenced a generation of digital creators. While he is primarily a YouTuber, his professional cinematography work includes various commercial projects and short films. His most notable contribution is the democratization of high-level film production knowledge.

Where to watch

Matti Haapoja can be found on YouTube, which serves as the primary hub for his long-form educational content. He also maintains an active presence on Instagram and TikTok, where he shares shorter tips, behind-the-scenes clips, and photography. His official website offers his full range of digital editing tools.

Awards and milestones

Matti has achieved a significant combined social media milestone of approximately 548,000 followers across Instagram and TikTok, in addition to his large YouTube subscriber base. He is widely cited as one of the most influential photography and cinematography educators online. His profile remains a key resource for the global filmmaking community.

What Matti Haapoja posts

Matti Haapoja's YouTube channel is @mattih, with 1.3M subscribers on 5 Nov 2026. Matti Haapoja's channel teaches filmmaking and reviews creator gear: cinematic lighting and camera rigs, tripods, colour correction, drones and the latest MacBook Pro and iPhone Duo seen through a filmmaker's eyes. Older camera tests (1080p versus 4K, iPhone 12 footage, cinematic GoPro) are his most-watched.

127 new videos reached @mattih between Nov 2025 and Oct 2026, about 11 a month, spread over 12 months; 17 came in May 2026 alone. 75 of the 127 were Shorts. Shorts make up 13% of the 928 public uploads on @mattih: 116 Shorts against 809 long-form videos and 3 past live streams. The latest 50 long-form uploads on @mattih have a median length of 18 min 19 s, with the middle half at 14 min 56 s to 25 min 47 s.

@mattih names Canada as its country in its channel details. All of the latest 50 uploads are tagged with English audio. YouTube files @mattih under Technology, Lifestyle and Hobby.

Matti Haapoja's most-watched videos

@mattih on 5 Nov 2026: the 5 most-watched uploads, highest first.

  1. “Can you REALLY SEE the DIFFERENCE 1080 VS 4K?” (video, Apr 2019)
  2. “iPhone 12 & 12 Pro Cinematic Footage and Photos Camera Test” (video, Oct 2020)
  3. “COLOR CORRECT Like A PRO” (video, Feb 2019)
  4. “How to Make GoPro Footage Look Cinematic” (video, Jan 2017)
  5. “I GOT AN ELECTRIC BIKE! (its way too fast.....)” (video, Jun 2019)

How Matti Haapoja's channel grew

  1. @mattih was created on YouTube.
  2. Earliest video still public: “Road Trip From Seattle to LA”.
  3. @mattih reached 100 public uploads with “Can A $30 VINTAGE LENS Be ANY GOOD?!?”.
  4. Busiest year on @mattih so far: 138 uploads.
  5. Matti Haapoja's earliest Short: “The $777,618 Tesla Model 3 Performance 😳”.
  6. @mattih reached 500 public uploads with “Tesla Winter Drifting - 1 Min vlogs”.
  7. Shorts became most of the year's uploads: 72 of 119, after 28 of 79 in 2025.
  8. Newest video on @mattih at the time of reading: “MacBook Pro PROLED XDR is the pro laptop we’ve always wanted. But touch?”.

Source: @mattih on YouTube (read on 5 Nov 2026 through the YouTube Data API v3)

Matti Haapoja net worth and earnings

$390,000 to $600,000 is Matti Haapoja's estimated net worth for 2026.

Matti Haapoja earns through Instagram (@mattih, 477.6K), TikTok (@mattihaapoja) and brand deals.

One sponsored Instagram post with Matti Haapoja is worth $4K – $11K at 547.9K followers.

By net worth, Matti Haapoja is #10 among 13 creators from Canada we track: behind Ben Felix ($450,000 to $710,000) and ahead of Joseph DeBenedictis ($98,000 to $150,000).

Estimated net worth
$390,000 to $600,000
Per sponsored Instagram post
$4K – $11K
Main income
Instagram (@mattih, 477.6K), TikTok (@mattihaapoja) and brand deals
Net worth rank
#10 of 13

Compare: Ben Felix net worth · Joseph DeBenedictis net worth

How we estimate net worth

How much does Matti Haapoja charge per sponsored post?

Matti Haapoja reaches 548K people, led by Instagram; a single sponsored post typically budgets $4K – $11K per post.

DeliverableEstimated cost
Story or short mention$2K – $4K
Sponsored post, Reel or Short$4K – $11K
Dedicated video or integration$8K – $20K
Three-post campaign package$11K – $29K

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Content and audience

Country
Canada
Language
English
Platforms
Instagram, TikTok
Known for
Instagram audience of 478K followers
Profile type
Human

How Matti Haapoja compares with similar creators

Education creators to compare with Matti Haapoja's 547.9K: Ivan Dubovsky (Russia, 299K), Florence Given (United Kingdom, 1.2M) and Dhruv Rathee (Germany, 33.3M).

Matti Haapoja is #3 of the 4: 625.8K behind Florence Given and 248.9K ahead of Ivan Dubovsky.

Instagram (@mattih) holds 87% of Matti Haapoja's audience; Florence Given is also biggest on Instagram, while Ivan Dubovsky and Dhruv Rathee are biggest on YouTube.

Matti Haapoja posts in English, like Florence Given and Dhruv Rathee; Ivan Dubovsky posts in Russian.

CreatorCountryBiggest platformFollowers and subscribersAs of
Matti HaapojaCanadaInstagram (477.6K)547,91113 Oct 2026
Ivan DubovskyRussiaYouTube (299K)299,00020 Sep 2026
Florence GivenUnited KingdomInstagram (1.2M)1,173,68113 Oct 2026
Dhruv RatheeGermanyYouTube (33.3M)33,300,00026 Oct 2026

Matti Haapoja's Fan Score

Profile depth (10.0) lifts Matti Haapoja to 8.2/10, while audience reach 7.4 holds the score back.

Audience reach7.4 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with Matti Haapoja

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FAQs about Matti Haapoja

How many followers does Matti Haapoja have?

As of 13 Oct 2026, Matti Haapoja has 547.9K followers and subscribers: Instagram @mattih 477.6K and TikTok @mattihaapoja 70.3K, 547,911 in all.

What is Matti Haapoja's net worth?

$390K–600K on 547.9K followers: Matti Haapoja's 2026 estimate. Income for Matti Haapoja: Instagram (@mattih, 477.6K) and TikTok (@mattihaapoja).

When did Matti Haapoja start on YouTube?

@mattih was created on 19 Sep 2015; “Road Trip From Seattle to LA” (20 Sep 2015) is the oldest video Matti Haapoja still has up. Upload 500 on @mattih arrived on 29 Jan 2021. @mattih held 928 public uploads on 5 Nov 2026, 116 of them Shorts.

What is Matti Haapoja's most-watched video?

“Can you REALLY SEE the DIFFERENCE 1080 VS 4K?” (Apr 2019) tops Matti Haapoja's uploads on @mattih, ahead of “iPhone 12 & 12 Pro Cinematic Footage and Photos Camera Test” (Oct 2020) and “COLOR CORRECT Like A PRO” (Feb 2019), in YouTube's order on 5 Nov 2026. @mattih opened on 19 Sep 2015 and holds 928 public uploads.

Which platform is Matti Haapoja biggest on?

Instagram, where @mattih has 477.6K followers: 87% of Matti Haapoja's 547.9K. TikTok follows with 70.3K on @mattihaapoja.