KAYLA ITSINES

KAYLA ITSINES is a elite-reach creator based in Australia, publishing in English and working mainly in fitness & health, with 15.4M combined followers across the platforms we track.

Kayla Itsines is an Australian personal trainer, fitness creator, and entrepreneur associated with Sweat. She co-founded the fitness platform and identifies herself as an owner in her Instagram profile. Her professional work is centered on exercise programs for women, including the training approach originally known as Bikini Body Guide. Sweat extends that work through a digital fitness app designed for women. Her public profile combines this training identity with references to her family, giving the account both professional and personal context. She is an English-language creator whose established career connects personal training, structured workout guidance, and fitness technology. Brands can send a collaboration brief from this profile, and the CreatorFanBase team will reach out and negotiate on their behalf.

Australian personal trainer and Sweat co-founder

On CreatorFanBase this page is a data profile, not a fan page: the numbers below come from Instagram and the other platforms they actually publish on, and we drop anything we cannot confirm rather than estimate it.

Account type

Human

Main focus

Fitness & Health

Based in

Australia

Language

English

Combined followers

15.4M

Reach band

Elite (over 10m followers)

Biggest platform

Instagram — 15.4M

Numbers last checked

Oct 12, 2026

KAYLA ITSINES has 15.4M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on Instagram with 15.4M followers — about 100% of the total reach.

Here is where KAYLA ITSINES's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 12, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

KAYLA ITSINES is based in Australia and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in fitness & health, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

KAYLA ITSINES publishes mainly on Instagram, in the fitness & health space. Instagram-first accounts skew towards visual formats — reels, carousels and stories — which suits product, place and look-and-feel campaigns.

Kayla Itsines is an Australian personal trainer, fitness creator, and entrepreneur associated with Sweat. She co-founded the fitness platform and identifies herself as an owner in her Instagram profile. Her professional work is centered on exercise programs for women, including the training approach originally known as Bikini Body Guide. Sweat extends that work through a digital fitness app designed for women. Her public profile combines this training identity with references to her family, giving the account both professional and personal context. She is an English-language creator whose established career connects personal training, structured workout guidance, and fitness technology. Brands can send a collaboration brief from this profile, and the CreatorFanBase team will reach out and negotiate on their behalf.

We do not rate content quality on this page. What we do keep accurate is size, platform mix and identity, so you can judge fit yourself and go straight to the account.

Public net worth and earnings figures for KAYLA ITSINES are estimates published by third parties, not verified accounts, and they vary widely. CreatorFanBase does not publish a number we cannot source, so treat any figure you see elsewhere as a guess.

If you are shortlisting KAYLA ITSINES for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief

Instagram

Category fit

Fitness & Health

Budget signal

Elite audience (over 10m followers)

KAYLA ITSINES's counts come from the platforms themselves via apify and are refreshed on a schedule; the most recent check was Oct 12, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.