Joe Sugg — Co-founder of MVE Management and founder of Final Straw Productions.
Mega

Joe Sugg

Co-founder of MVE Management and founder of Final Straw Productions.

Human
Verified
United Kingdom
English
8.1/10CFB Rating
Outstanding

Joe Sugg 👋🏼 Co founder of @mvemanagement founder of @finalstrawprods Enquiries - joesugg@mvetalent.com

Total reach
6.5M
Known for
He is a British YouTuber, filmmaker, author, and actor, known for his YouTube channels ThatcherJoe.
joe_sugg

Joe Sugg follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

Instagram
@joe_sugg

6.5M

as of Oct 13, 2026

Followers

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Who is Joe Sugg?

Joe Sugg is a mega-reach creator based in United Kingdom, publishing in English and working mainly in movies & tv and lifestyle, with 6.5M combined followers across the platforms we track.

Joe Sugg 👋🏼 Co founder of @mvemanagement founder of @finalstrawprods Enquiries - joesugg@mvetalent.com

Co-founder of MVE Management and founder of Final Straw Productions.

On CreatorFanBase this page is a data profile, not a fan page: the numbers below come from Instagram and the other platforms they actually publish on, and we drop anything we cannot confirm rather than estimate it.

Best known for
He is a British YouTuber, filmmaker, author, and actor, known for his YouTube channels ThatcherJoe.
Account type
Human
Main focus
Movies & TV and Lifestyle
Based in
United Kingdom
Language
English
Combined followers
6.5M
Reach band
Mega (1m – 10m followers)
Biggest platform
Instagram — 6.5M
Numbers last checked
Oct 13, 2026

Related questions

What is Joe Sugg best known for?
He is a British YouTuber, filmmaker, author, and actor, known for his YouTube channels ThatcherJoe.. Main niches: Movies & TV, Lifestyle.
What language does Joe Sugg create in?
Mainly English. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
Where is Joe Sugg based?
Public profiles place Joe Sugg in United Kingdom, posting mainly in English. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.

How big is Joe Sugg's audience?

Joe Sugg has 6.5M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on Instagram with 6.5M followers — about 100% of the total reach.

What 6.5M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Joe Sugg have in 2026?
Joe Sugg has around 6.5M followers in total across 1 tracked platform in 2026: 6.5M on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Joe Sugg gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Joe Sugg's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Joe Sugg biggest on?
Instagram, with about 6.5M followers — roughly 100% of a 6.5M total following. That places Joe Sugg in the Mega band (1M – 10M followers).

Joe Sugg's followers by platform

Here is where Joe Sugg's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 13, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Joe Sugg follower count by platform (last checked Oct 13, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram6.5M followers100%@joe_sugg

Official handles and live links

Every handle on this page links to the official account. If you are verifying Joe Sugg before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Joe Sugg have on Instagram?
Joe Sugg has about 6.5M followers on Instagram as of the latest recorded check, which is roughly 100% of Joe Sugg's total 6.5M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Joe Sugg's official social media handles?
joe_sugg on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Joe Sugg.

Who follows Joe Sugg?

Joe Sugg is based in United Kingdom and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in movies & tv and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

What does Joe Sugg post?

Joe Sugg publishes mainly on Instagram, in the movies & tv and lifestyle space. Instagram-first accounts skew towards visual formats — reels, carousels and stories — which suits product, place and look-and-feel campaigns.

Joe Sugg 👋🏼 Co founder of @mvemanagement founder of @finalstrawprods Enquiries - joesugg@mvetalent.com

We do not rate content quality on this page. What we do keep accurate is size, platform mix and identity, so you can judge fit yourself and go straight to the account.

Related questions

Who are creators similar to Joe Sugg?
CreatorFanBase lists comparable names in movies & tv, lifestyle and in United Kingdom, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Joe Sugg's earnings and net worth

Public net worth and earnings figures for Joe Sugg are estimates published by third parties, not verified accounts, and they vary widely. CreatorFanBase does not publish a number we cannot source, so treat any figure you see elsewhere as a guess.

How much does it cost to work with Joe Sugg?

What can be said from data: at 6.5M combined followers, Joe Sugg is in the mega band, and rates in that band are set case by case — by deliverables, exclusivity, usage rights and campaign length, not by follower count alone. The only reliable price is the one quoted by the creator or their management.

How to contact Joe Sugg for a brand deal

Send a collaboration brief with the form on this page and the CreatorFanBase team will reach out, negotiate rates and confirm deliverables for you. Prefer to go direct? The official accounts and links are listed here too.

Related questions

What is Joe Sugg's net worth?
Figures circulating online for Joe Sugg are third-party estimates that vary widely between outlets, so treat any single number as an estimate rather than verified financials.
How much does Joe Sugg earn per post?
There is no public rate card for Joe Sugg. Budget guidance on this page is $52K – $130K per post, a range from the combined public follower count. Rates move with usage rights, exclusivity, format and territory, so use Joe Sugg's 6.5M combined reach and mega band as a starting point and negotiate directly.

Working with Joe Sugg

If you are shortlisting Joe Sugg for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Movies & TV and Lifestyle
Budget signal
Mega audience (1m – 10m followers)

Related questions

Is Joe Sugg a good fit for a brand campaign?
Joe Sugg sits in the Mega band (1M – 10M followers) in movies & tv and lifestyle with a United Kingdom-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Joe Sugg?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Joe Sugg's numbers

Joe Sugg's counts come from the platforms themselves via Apify Instagram public profile and are refreshed on a schedule; the most recent check was Oct 13, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Joe Sugg a real verified account?
Yes — Joe Sugg's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Joe Sugg's follower numbers last updated?
The most recent recorded check was Oct 13, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Joe Sugg gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Joe Sugg; the current platform totals above remain the clearest view of audience size.

Joe Sugg's Fan Score

CFB Rating 8.1 out of 10, and what fans think.

Audience reach8.3 / 10
Platform presence7.0 / 10
Profile depth8.7 / 10

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More about Joe Sugg

Other questions people ask about Joe Sugg.

Where is Joe Sugg from?
Joe Sugg is based in United Kingdom and publishes in English. We have not published a confirmed date of birth for Joe Sugg yet.

Community talk about Joe Sugg

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    How to contact Joe Sugg for a brand partnership

    Official channels and links

    Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

    Brand checklist before you approach Joe Sugg

    1. 1.Confirm the follower counts yourself on each official profile before signing anything.
    2. 2.Ask for a recent audience breakdown: country, age split and share of real engagement.
    3. 3.Ask who is authorised to agree the deal — the creator, or a named agency.
    4. 4.Agree deliverables in writing: number of posts, platform, usage rights and duration.
    5. 5.Check past brand work in the same niche for conflicts or exclusivity clauses.
    6. 6.Agree how results are measured and reported before the campaign starts.

    Budget guidance: $52K – $130K per post (estimate). Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee. Compare rate estimates by niche →

    Open for collaboration requests

    Request a collaboration with Joe Sugg

    Share your brief once. We pass it on through the creator's public business channels.

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    Guides for campaigns like this

    Data & sources

    How the numbers on this page are collected and what they mean.

    Last updated
    Oct 13, 2026
    Where it comes from
    Apify Instagram public profile
    Accuracy
    Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

    References and further reading

    People also ask

    Straight answers to the questions people search for.

    How many followers does Joe Sugg have?

    Joe Sugg has about 6.5M Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on the weekly refresh described on the methodology page.

    How much does Joe Sugg charge for a brand deal?

    A sponsored post from Joe Sugg is estimated at $52K – $130K. The range uses the combined public follower count across the platforms stored on this profile, with the Instagram rate band. It is an estimate, not a quote. Joe Sugg sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.

    Is Joe Sugg's account verified?

    Joe Sugg is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.

    What country is Joe Sugg listed in?

    Joe Sugg is listed as United Kingdom. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged United Kingdom are on the country list.

    What language does Joe Sugg post in?

    Joe Sugg is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.

    What type of content does Joe Sugg make?

    Joe Sugg is filed under Movies & TV and tagged as English-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More movies & tv creators are on the Movies & TV category.

    How can I contact Joe Sugg for a collaboration?

    Request a collaboration with Joe Sugg using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.

    Who are influencers like Joe Sugg?

    Other published creators near Joe Sugg are in the similar creators section on this page, above these questions. If you want a longer list in Movies & TV, use the Movies & TV category and keep the country if the market matters. The posts, not the label, decide the fit.

    When was Joe Sugg's follower count last updated?

    The newest follower snapshot stored for Joe Sugg is 13 October 2026. Counts refresh on a weekly schedule, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

    Does Joe Sugg match a movies & tv campaign in United Kingdom?

    Joe Sugg is tagged Movies & TV, United Kingdom in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Movies & TV list.

    Can Joe Sugg promote a film, show, app or product launch?

    You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Joe Sugg and negotiates for you. Film and TV audiences respond to launches, premieres and behind-the-scenes formats, so pitch a format that matches recent posts. Joe Sugg decides whether to accept. See the managed option on pricing.

    What is Joe Sugg's rate for a Instagram story or reel?

    Our planning estimate for one sponsored post from Joe Sugg is $52K – $130K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Joe Sugg sets the real rate. The method is on the methodology page.

    Which movies & tv creators in United Kingdom are similar to Joe Sugg?

    Joe Sugg is one of the Movies & TV profiles in United Kingdom on CreatorFanBase. Open the Movies & TV category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

    How do I find movies & tv influencers in United Kingdom for a brand campaign?

    Start in search with the Movies & TV category and United Kingdom as the country, then set a follower range that fits the budget. Shortlist a few names like Joe Sugg, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

    Can Joe Sugg create English content for my brand?

    Joe Sugg is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.

    Who is Joe Sugg's manager or agent?

    We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Joe Sugg's team for you and negotiate the deal. Plans and the managed option are on pricing.

    What are Joe Sugg's official social links?

    The official accounts we have for Joe Sugg are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

    How many platforms is Joe Sugg on?

    Joe Sugg has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

    Can CreatorFanBase arrange a deal with Joe Sugg?

    Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Joe Sugg for you. Use the official links on the profile and ask Joe Sugg for a fee. Plan prices for directory access are separate, on the pricing page.

    Can I shortlist Joe Sugg for a campaign?

    Open this profile and save Joe Sugg while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.