Coffee expert James Hoffmann shares deep dives, reviews, and guides on all things coffee, with occasional forays into food and business.
James Hoffmann creates videos about coffee, occasionally covering food, business, and entrepreneurship. His content includes how-tos, guides, reviews, vlogs, video essays, and mini-documentary films. In the real world, he has started several companies and authored "The World Atlas of Coffee."
Latest recorded followers, subscribers and engagement on each platform.
2.6M
as of Oct 14, 2026
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James Hoffmann is a renowned English coffee expert, author, and entrepreneur based in the United Kingdom. He first gained international recognition in the specialty coffee world by winning the World Barista Championship in 2007. Since then, he has dedicated his career to educating the public about coffee through various media and business ventures.
His initial fame came from his 2007 World Barista Championship win, but his digital breakthrough occurred when he began producing high-quality educational videos on YouTube. His calm, authoritative, and deeply researched approach to coffee brewing resonated with a global audience. This transition from industry expert to digital creator made him the most recognizable face in specialty coffee.
He produces a wide range of content including detailed equipment reviews, brewing tutorials, and video essays on the coffee industry. His videos often explore the science behind coffee, as well as the business and ethics of the global trade. He is known for his honest reviews and his ability to make complex topics accessible to home brewers.
He is a co-founder of Square Mile Coffee Roasters, a multi-award-winning coffee roasting company based in London. He is also the author of The World Atlas of Coffee, a definitive guide to the origins and brewing of coffee worldwide. His ventures include various consulting roles and the development of coffee-related products and technologies.
No reliable public estimate exists for his net worth, but his income is diversified across several successful streams. He earns through his coffee roasting business, book royalties, and YouTube ad revenue. Additionally, he generates income through Patreon supporters and occasional high-end brand partnerships within the food and kitchenware industries.
His signature work includes his highly influential YouTube series and his comprehensive book, The World Atlas of Coffee. He has also produced mini-documentaries exploring coffee production in different parts of the world. His work is considered a standard for coffee education and has influenced both professionals and enthusiasts globally.
Fans can watch his extensive library of videos on his official James Hoffmann YouTube channel. His educational content and vlogs are updated regularly, providing a wealth of information for coffee lovers. For his written work, his books are available through major retailers and his official website.
He has achieved a major milestone by reaching a following of about 2.57 million subscribers on YouTube. His professional accolades include being the 2007 World Barista Champion, a title that helped launch his influential career. He remains one of the most respected authorities in the global specialty coffee community.
James Hoffmann has 2.6M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 2.6M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
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Here is where James Hoffmann's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 2.6M followers | 100% | @jameshoffmann |
Every handle on this page links to the official account. If you are verifying James Hoffmann before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
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James Hoffmann is based in United Kingdom and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in education and food & cooking, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting James Hoffmann for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
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James Hoffmann's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
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Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for James Hoffmann; the current platform totals above remain the clearest view of audience size.
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Other questions people ask about James Hoffmann.
How much does it cost to hire James Hoffmann? A planning estimate for one sponsored post is $31K – $77K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $11K – $27K |
| Sponsored post, Reel or Short | $31K – $77K |
| Dedicated video or integration | $56K – $140K |
| Three-post campaign package | $81K – $200K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with James Hoffmann for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with James Hoffmann and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
James Hoffmann has about 2.6M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from James Hoffmann is estimated at $31K – $77K. The range uses the combined public follower count across the platforms stored on this profile, with the YouTube rate band. It is an estimate, not a quote. James Hoffmann sets the real fee, and usage rights or extra posts change it. The method is on the methodology page.
The profile marks James Hoffmann as verified. That flag means the handles were matched to the public accounts, so start there when you send a brief. A mismatch can be reported on the contact page and we check it against the official channel.
James Hoffmann is listed as United Kingdom. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged United Kingdom are on the country list.
James Hoffmann is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
The category stored for James Hoffmann is Education. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Education category.
Send a collaboration brief from the form on this profile, or use the official links to reach James Hoffmann directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Similar profiles are linked on this page. For a wider set in the same niche, open the Education category and add a country or follower size if you need a shorter list. Read a few recent posts before you decide who to email.
The newest follower snapshot stored for James Hoffmann is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
James Hoffmann is tagged Education, United Kingdom in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to James Hoffmann and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. James Hoffmann decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from James Hoffmann is $31K – $77K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — James Hoffmann sets the real rate. The method is on the methodology page.
James Hoffmann is one of the Education profiles in United Kingdom on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Education category and United Kingdom as the country, then set a follower range that fits the budget. Shortlist a few names like James Hoffmann, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
James Hoffmann is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach James Hoffmann's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for James Hoffmann are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
James Hoffmann has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to James Hoffmann for you. Use the official links on the profile and ask James Hoffmann for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save James Hoffmann while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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