Chris Bumstead followers add up to 31M across Instagram and TikTok, counted on 21 Sep 2026. YouTube adds 4.9M subscribers.
Mr Olympia champion turned fitness media brand
Chris Bumstead is a Canadian Mr. Olympia champion turned fitness media brand. He shares content focused on fitness, bodybuilding, and health, providing insights into his training and lifestyle. His audience includes fitness enthusiasts, aspiring bodybuilders, and individuals interested in health and wellness.
Updated
Instagram (@cbum) holds 72% of Chris Bumstead's 35.8M followers and subscribers (25.9M); next come TikTok 5.1M and YouTube 4.9M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @cbum | 25,873,738 followers | 72% | 21 Sep 2026 | |
| TikTok | @cbum | 5,100,000 followers | 14% | 21 Sep 2026 |
| YouTube | @chrisbumstead | 4,870,000 subscribers | 14% | 2 Nov 2026 |
| Combined | 3 accounts | 35,843,738 | 100% |
How Chris Bumstead's numbers are counted: 25.9M + 5.1M + 4.9M = 35.8M.
Chris Bumstead's contact route, audience split and rate estimates are ready — members see them in one tap.
YouTube took Chris Bumstead from 17 Sep 2026 (4.8M) to 2 Nov 2026 (4.9M), a gain of +70K (+1.5%).
@chrisbumstead went from 4,800,000 on 17 Sep 2026 to 4,870,000 on 2 Nov 2026: +70K subscribers (+1.5%) in 46 days.
Chris Bumstead, known as CBum, is a Canadian bodybuilder who won the Classic Physique Mr Olympia title multiple times and became the most-followed bodybuilder on social media.
Repeat Olympia wins gave him credibility, but the growth engine was documentary-style YouTube vlogs showing prep, injuries and family life, which reached far outside competitive bodybuilding.
Content covers training splits, contest prep, nutrition and recovery, filmed with cinematic production that made bodybuilding accessible to general fitness audiences.
He runs an apparel brand, has a long-running supplement partnership and stakes in fitness products, plus his own gym and coaching interests.
Chris Bumstead is known for bodybuilding videos featuring Mr. Olympia preparation, workout routines, full-day-of-eating videos and behind-the-scenes training vlogs.
Watch his videos on his YouTube channel and follow his content on Instagram and TikTok. Availability varies by country.
Won six consecutive Classic Physique Mr. Olympia titles from 2019 through 2024.
Sources: Wikipedia
Estimated net worth for Chris Bumstead: $30 million, from 2025 figures.
Chris Bumstead's money comes from RAW Nutrition equity, Bum Energy, YouTube and sponsorships and competition prize money.
Brand deals pay Chris Bumstead $80K+ for a single Instagram post.
By net worth, Chris Bumstead is #6 among 13 creators from Canada we track: behind Shawn Mendes ($40 million) and ahead of Laurent Dagenais ($1.2–1.9 million).
Sources: Celebrity Net Worth
Compare: Shawn Mendes net worth · Laurent Dagenais net worth
At 35.8M followers, Chris Bumstead is priced per campaign; $80K+ covers one Instagram post before usage rights.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Fitness & health creators to compare with Chris Bumstead's 35.8M: M S Dhoni (India, 50M), James Rodríguez (Colombia, 50.1M) and Pamela Reif (Germany, 20.5M).
By combined audience, Chris Bumstead sits between M S Dhoni (50M) and Pamela Reif (20.5M).
Instagram (@cbum) holds 72% of Chris Bumstead's audience; M S Dhoni and James Rodríguez are also biggest on Instagram, while Pamela Reif is biggest on YouTube.
Chris Bumstead posts in English, like M S Dhoni and Pamela Reif; James Rodríguez posts in Spanish.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Chris Bumstead | Canada | Instagram (25.9M) | 35,843,738 | 2 Nov 2026 |
| M S Dhoni | India | Instagram (50M) | 49,985,940 | 12 Oct 2026 |
| James Rodríguez | Colombia | Instagram (50.1M) | 50,114,985 | 12 Oct 2026 |
| Pamela Reif | Germany | YouTube (10.8M) | 20,492,175 | 21 Sep 2026 |
Rated 9.2 of 10, Chris Bumstead gains most from profile depth 10.0 and least from audience reach 8.9.
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Reach Chris Bumstead through @cbum on Instagram, @cbum on TikTok and @chrisbumstead on YouTube. How brands approach Chris Bumstead and similar creators.
As of 2 Nov 2026, Chris Bumstead has 35.8M followers and subscribers: Instagram @cbum 25.9M, TikTok @cbum 5.1M and YouTube @chrisbumstead 4.9M, 35,843,738 in all.
An estimated $30M for Chris Bumstead (2025 figures), on 35.8M followers. Chris Bumstead sits between Shawn Mendes and Laurent Dagenais by net worth.
In 2014, Chris Bumstead entered his first bodybuilding competition at 19. Chris Bumstead's Instagram account @cbum has 25.9M followers as of 21 Sep 2026.
Chris Bumstead's businesses are RAW Nutrition and Bum Energy. His equity in RAW Nutrition, the supplement brand he joined as a partner in 2021. The energy drink brand Bum Energy.
Instagram, where @cbum has 25.9M followers: 72% of Chris Bumstead's 35.8M. TikTok follows with 5.1M on @cbum.
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See all 120 creators in Top creators in Canada
3 CreatorFanBase rankings list Chris Bumstead; the best placing is #9 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top creators in Canada | #9 | 120 |
| Top fitness creators on Instagram | #22 | 58 |
| Top fitness creators and training influencers | #23 | 120 |
See all 120 creators in Top creators in Canada
