Who should own the ad when you boost a creator's post?
We want to put money behind a creator's Reel. Agency says we should whitelist and run it from their handle. Performance lead wants the ad in our account so we own the pixel and the comments. Who do you let own it, and what do you refuse to hand over?
6 answers
- Nadia S.Sep 21, 2026
Run it from their handle if you need their face to keep the trust, but the ad account access should be limited and dated. We never ask for their password. Partnership ads exist so you don't have to.
- Arjun K.Sep 22, 2026
The pixel and the landing page should be yours. If the click dies on a link in their bio that they change on Thursday, you bought a story, not a campaign.
- Theo J.Sep 23, 2026
Comments on a boosted post from their handle will mention them, not you. Have someone assigned to reply. Leaving 'is this a scam' sitting there for a day is how a good reel turns.
- Maya R.Sep 23, 2026
Budget cap in writing. Whitelisting without a spend limit is how a creator's audience gets hammered with your ad 14 times and blames them.
- Theo J.Sep 24, 2026
If the creator is nervous, run a dark post from your own account using the licensed video, and pay them for that usage. You lose a bit of native feel. You keep the complaints in your house.
- Arjun K.Sep 25, 2026
End date on the access. We forgot once. Three months later a junior paused the wrong campaign inside a creator's account. Apologising for that was worse than the media fee.
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