How do you ask for exclusivity without doubling the fee?
Legal wants 90 days where the creator can't mention a competing brand. Creators hear 'exclusivity' and send a new number. How do you narrow the ask so it's fair and they don't price it like a jail sentence?
11 answers
- Nadia S.Sep 18, 2026
Narrow the category until it sounds like common sense. 'No other vitamin gummies' is a conversation. 'No other food or beverage brand' is a monopoly and they will charge like one.
- Theo J.Sep 19, 2026
Shorten the window. 30 days around the post covers the actual risk. 90 days is you paying for their silence in months you're not even advertising.
- Omar A.Sep 19, 2026
Pay a listed exclusivity fee instead of hiding it in the package. Creators inflate less when the line is visible. We put a modest number next to it and most of them accept.
- Maya R.Sep 20, 2026
Exclude things they already had in the diary. If they filmed a competitor last week, your clause is a fight. Ask for the calendar before you draft the clause.
- Arjun K.Sep 22, 2026
Category exclusivity, not platform exclusivity. They can still post their normal life. You're only blocking the rival product. Say that out loud. It changes the temperature of the email.
- Maya R.Sep 22, 2026
We trade. They keep exclusivity at 30 days, we pay the usage we actually need. Trying to win both for the original fee is why the reply comes back angry.
- Theo J.Sep 23, 2026
A creator with three sponsors in your category is the wrong creator, not a negotiation. Exclusivity can't clean that up. Pick someone who isn't already the face of the rival.
- Omar A.Sep 24, 2026
Put the competitor list in an appendix, five names, not 'any brand we consider competitive'. The vague version is what their manager prices at double.
- Arjun K.Sep 25, 2026
Regional exclusivity if you're only live in one country. A creator in Dubai doesn't need to refuse a European brand they've never heard of.
- Nadia S.Sep 26, 2026
If they won't do it at a sane fee, buy the post and move fast, and don't pretend you own the category. Most of the damage is another ad in the same week, not one in month three.
- Sofia M.Sep 27, 2026
Document it. A WhatsApp 'ya sure no other brands' will not help you when their next reel is your competitor. One sentence in the contract is the whole protection.
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