Creator accepted, then went quiet. When do you chase and when do you recut the budget?
We have a creator who said yes, took the product, and has not answered in nine days. Shoot was supposed to be this week. At what point do you stop nudging and move the money, and how do you do it without burning the relationship if they resurface?
10 answers
- Sofia M.Sep 19, 2026
One nudge at day three, one at day seven, and the second one states the date you will release the slot. After that I rebook. Silence is an answer.
- Maya R.Sep 20, 2026
Check they actually received the parcel before you decide they're rude. We chased someone for a week and the courier had the box in the wrong emirate. Ask for a photo of the product, kindly, in the first follow-up.
- Leo B.Sep 21, 2026
If they took a kill fee or a deposit, your contract should say the deposit returns if there's no post by the date. If you didn't write that, you're negotiating from a weak spot. Do it on the next one.
- Nadia S.Sep 22, 2026
Move the money as soon as the date is at risk, not after you've missed the sale. A replacement creator booked late is still better than a perfect creator who posts after the stock is gone.
- Leo B.Sep 23, 2026
I leave the door open in one sentence: if the product is still with them and they can post by a new date, tell us by Friday. No guilt paragraph. Guilt paragraphs get ignored.
- Arjun K.Sep 24, 2026
Don't bad-mouth them in the group chat with other creators. This industry is one WhatsApp away from itself. Just rebook.
- Maya R.Sep 25, 2026
Nine days with a product in hand and no reply is enough, in my book, unless they're travelling somewhere with no signal and they told you. They didn't.
- Sofia M.Sep 26, 2026
Look at their public posts. If they're posting daily and not answering you, that's a choice. If the whole account is quiet, something else may be going on and a softer note is fair.
- Maya R.Sep 27, 2026
Agencies: don't hide this from the client until the Friday report. Tell them on day seven. Clients forgive a swapped creator. They don't forgive a surprise hole.
- Leo B.Sep 27, 2026
We keep a backup creator warm on every campaign now, unpaid, just a 'are you free if a slot opens'. The one time we needed them, they posted in four days. That backup is the whole system.
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Creator accepted, then went quiet. When do you chase and when do you recut the budget?
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