India's beloved pop-rock band, known for their renditions of classic Bollywood songs.
SANAM is an Indian pop-rock band that began their journey in 2010, initially winning the Times Music Supastars talent hunt as 'The SQS Project'. They rebranded to SANAM in 2013 and have since become India’s most beloved independent YouTube channel for music. The band is famous for their soulful covers of old Bollywood songs and original compositions.
Latest recorded followers, subscribers and engagement on each platform.
11.9M
as of Oct 14, 2026
Followers
Sanam's contact route, audience split and rate estimates are ready — members see them in one tap.
SANAM is a premier Indian pop-rock band consisting of lead vocalist Sanam Puri, lead guitarist Samar Puri, bass guitarist Venky S, and drummer Keshav Dhanraj. Formed in 2010, the group originally competed under the name 'The SQS Project' before rebranding to SANAM in 2013. The band is credited with reviving the independent music scene in India through their unique blend of contemporary pop and classical influences.
The band's initial breakthrough came when they won the 'Times Music Supastars' talent hunt in 2010. However, their massive digital fame exploded on YouTube after they began releasing soulful, high-quality renditions of classic Bollywood hits. By modernizing beloved old songs with a clean pop-rock sound, they became the first independent Indian music channel to achieve significant mainstream success and a massive digital following.
SANAM is widely known for their polished music videos that feature both original compositions and reimagined versions of classic Indian songs. Their content style is characterized by melodic vocals, acoustic arrangements, and visually scenic music videos. Some of their most popular uploads include covers of legendary tracks that have garnered hundreds of millions of views, making them a staple in modern Indian pop culture.
The band operates as a successful independent musical entity, managing their own brand and touring schedule. They have collaborated with major brands and featured in promotional campaigns for companies in the lifestyle and technology sectors. Their influence has led to partnerships with global entities like Disney and various major music labels for film soundtracks and special projects.
While there is no reliable public estimate for their collective net worth, the band generates significant income through live concert tours across the globe. Their revenue is further bolstered by YouTube monetization, streaming royalties from platforms like Spotify, and playback singing for Bollywood films. Brand endorsements and private performances also contribute substantially to their financial success as a group.
SANAM has contributed significantly to the Indian film industry, with lead singer Sanam Puri providing vocals for several hit Bollywood movies. Their signature work includes the album 'Sanam' and numerous singles that have topped independent music charts. They are often invited to perform on major television platforms and at high-profile award ceremonies, representing the face of Indian indie-pop.
Fans can primarily watch the band's music videos on their official YouTube channel, which serves as the central hub for their discography. Their music is also available on all major streaming services including Spotify and Apple Music. For live updates and behind-the-scenes content, the band and its individual members maintain active profiles across various social media platforms.
SANAM has achieved the massive milestone of reaching about 11.9 million followers on their YouTube channel alone. They were recognized as the 'Fastest Growing YouTube Channel' in India during their early years and have received numerous accolades for their contribution to independent music. They have also successfully transitioned from a talent hunt winning group to an internationally touring act.
Sanam has 11.9M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 11.9M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Sanam's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 11.9M followers | 100% | @sanam |
Every handle on this page links to the official account. If you are verifying Sanam before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Sanam is based in India and posts in Hindi and English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in music and movies & tv, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Sanam for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Sanam's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Sanam; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.5 out of 10, and what fans think.
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Other questions people ask about Sanam.
How much does it cost to hire Sanam? A planning estimate for one sponsored post is $120K+ (estimate). Fees at this audience size are negotiated individually.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Sanam for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Sanam and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Sanam has about 11.9M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
A sponsored post from Sanam is estimated at $120K+. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. It uses the combined public follower count on this profile, with the YouTube rate band. Sanam sets the real fee. The method is on the methodology page.
Sanam is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
India is the country on Sanam's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged India is on the country list.
Sanam is tagged as Hindi-speaking on this profile. Use that when the script or the voiceover has to be in Hindi, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Hindi creators can be filtered in search.
The category stored for Sanam is Music. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Music category.
Request a collaboration with Sanam using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Start with the similar names on this profile, then widen to the Music category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Sanam is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Sanam is tagged Music, India in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Music list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Sanam and negotiates for you. Music audiences respond to song launches, live moments and lifestyle tie-ins, so pitch a format that matches recent posts. Sanam decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Sanam is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Sanam sets the real rate. The method is on the methodology page.
Sanam is one of the Music profiles in India on CreatorFanBase. Open the Music category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Music category and India as the country, then set a follower range that fits the budget. Shortlist a few names like Sanam, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Sanam is tagged Hindi on this profile, so a script in Hindi is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Hindi-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Sanam's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Sanam are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Sanam has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Sanam for you. Use the official links on the profile and ask Sanam for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Sanam while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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