Serbia's premier record label and media production house defining the Balkan music scene.
Grand Production is a major Serbian record label and television production company founded in 1998. It operates as a central hub for the Balkan folk and pop-folk music industry, managing a vast roster of best-selling artists. The company produces popular televised music competitions and maintains strict digital rights over its extensive media library.
Latest recorded followers, subscribers and engagement on each platform.
2.8M
as of Oct 14, 2026
Followers
Grand Production's contact route, audience split and rate estimates are ready — members see them in one tap.
Grand Production is a major Serbian record label and television production company founded in 1998 by Saša Popović and Lepa Brena. Headquartered in Belgrade, it has spent decades as the dominant force in the Balkan music industry. The company is specialized in the pop-folk and turbo-folk genres, serving as a launchpad for many of the region's biggest stars.
The company's breakthrough came with the creation of highly successful televised music competitions that captured audiences across the former Yugoslavia. By blending traditional folk music with modern pop production and reality TV formats, they revolutionized the regional entertainment landscape. Their fame was solidified by the massive commercial success of their signed artists and their pervasive presence on television.
Their digital content consists primarily of official music videos, full episodes of their talent shows, and clips from live performances. They maintain an extensive archive of Balkan music history, frequently uploading new content from their current roster of artists. Their YouTube channel serves as a primary hub for music fans seeking the latest hits and classic performances.
As a multi-faceted media giant, Grand Production manages record labels, television production units, and talent management services. They operate successful brands like the Zvezde Granda competition and have partnered with various broadcasters over the years. Their business model includes music distribution, advertising, and managing the digital rights for a vast library of media.
While no reliable public estimate for the company's total net worth is available, it is recognized as a highly profitable media enterprise. Income is generated through television licensing deals, music sales, and digital advertising revenue from their massive YouTube presence. Additionally, they earn revenue through live event organization and artist management fees.
Their signature work includes the long-running and immensely popular talent show Zvezde Granda, which has produced numerous successful singers. They are also responsible for the Grand Show and various other music-focused television programs that air throughout the Balkans. The company’s influence is seen in its role as the primary architect of modern pop-folk culture in the region.
Their content is widely available on major television networks across Serbia and the surrounding region. Digitally, they maintain a very active presence on YouTube, where they host their official media library. Fans can also find their music and artist updates on all major streaming services and social media platforms.
Grand Production has reached a significant digital milestone with about 2.8 million subscribers on YouTube. Over the decades, the company has received numerous industry awards for its contribution to music and television production in the Balkans. It remains the most influential record label in the region, having shaped the careers of hundreds of artists.
Grand Production has 2.8M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on YouTube with 2.8M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Grand Production's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 2.8M followers | 100% | @GrandProductionOfficial |
Every handle on this page links to the official account. If you are verifying Grand Production before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Grand Production is based in Serbia and posts in Serbian. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in music and movies & tv, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Grand Production for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Grand Production's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Grand Production; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.2 out of 10, and what fans think.
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Other questions people ask about Grand Production.
How much does it cost to hire Grand Production? A planning estimate for one sponsored post is $33K – $83K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $12K – $29K |
| Sponsored post, Reel or Short | $33K – $83K |
| Dedicated video or integration | $59K – $150K |
| Three-post campaign package | $86K – $220K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Grand Production for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Grand Production and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Grand Production has about 2.8M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
For planning, Grand Production sits around $33K – $83K per sponsored post. The range uses the combined public follower count across the platforms on this profile, with the YouTube rate band. It is an estimate, not a quote. Ask Grand Production for the current fee. How the range is built is on the methodology page.
Grand Production is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
Serbia is the country on Grand Production's profile. Use it when you need creators from that market, then open a recent post if the city matters. A city is not stored separately. The wider set of creators tagged Serbia is on the country list.
Grand Production is tagged as Serbian-speaking on this profile. Use that when the script or the voiceover has to be in Serbian, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Serbian creators can be filtered in search.
The category stored for Grand Production is Music. That is the niche label on the profile, not a promise that every post matches a brief. One label covers a lot of styles. Watch a recent piece of work, then compare others on the Music category.
Use the collaboration form on this profile to send Grand Production your campaign brief, or contact the official account directly. Include the deliverable, budget and timing; the CreatorFanBase team reaches out and negotiates the deal for you. Discovery plans are on pricing.
Start with the similar names on this profile, then widen to the Music category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Grand Production is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Grand Production is tagged Music, Serbia in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Music list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Grand Production and negotiates for you. Music audiences respond to song launches, live moments and lifestyle tie-ins, so pitch a format that matches recent posts. Grand Production decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Grand Production is $33K – $83K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Grand Production sets the real rate. The method is on the methodology page.
Grand Production is one of the Music profiles in Serbia on CreatorFanBase. Open the Music category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Music category and Serbia as the country, then set a follower range that fits the budget. Shortlist a few names like Grand Production, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Grand Production is tagged Serbian on this profile, so a script in Serbian is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Serbian-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Grand Production's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Grand Production are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Grand Production has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Grand Production for you. Use the official links on the profile and ask Grand Production for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Grand Production while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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