Platform
How to Choose YouTube Creators for Brand Deals
YouTube sponsorships explained: integrations vs dedicated videos, how to judge a channel, and which niches convert.
Integrations vs dedicated videos
A 60–90 second integration inside a normal video is the most common deal. Dedicated videos cost more but suit products that need a full demo.
Judge the channel
Compare average views on recent videos with subscriber count. Steady views matter more than a big subscriber number.
Niches that convert
Tech, finance, education, gaming and cooking channels tend to drive direct sales because viewers watch to make decisions.