General
How to Find Influencers for Your Business (Step by Step)
A practical way to find the right influencers for a small business: pick the audience, the platform and the size, then shortlist.
Start with your customer, not the creator
Write down who buys from you: country, city, language and age. The best creator is the one whose audience already looks like your customer, not the one with the biggest number.
Pick one platform first
Instagram suits fashion, beauty, food and local shops. YouTube suits tech, finance and anything that needs explaining. TikTok suits fast, trend-led products. Start with the one your customers use most.
Choose the right size
Micro creators (10K–100K) are affordable and trusted in a niche. Mid-tier (100K–1M) gives reach with focus. Macro and mega creators suit launches with a real budget.
Shortlist five, contact three
Filter by country, category and followers, save five names, check their recent posts, then contact your top three with a clear brief and budget.