General
Influencer Database vs Agency: Which Should You Use?
When a searchable influencer database saves money over an agency, and when an agency is worth it.
A database gives you control
You search, shortlist and contact creators yourself, for a small monthly fee.
An agency gives you time
Agencies handle contracts and content, but charge a fee on top of creator rates.
Start with the database
Most small businesses start with a database, then bring in an agency once campaigns grow.