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Where to Find UK gaming Influencers
How to find UK gaming influencers with verified follower counts, and how to filter by platform and audience size for this exact niche.
Updated 2026-10-03
Where to Find UK gaming Influencers: start with CreatorFanBase, filtering for United Kingdom, gaming, platform, language and follower range. Build a shortlist, verify current follower counts on native platforms, then request audience-location data and recent performance insights. Prioritise creators whose content, UK audience concentration and commercial terms match your campaign.
Build a shortlist that fits the brief, not just the follower count.
### 1. Define the UK gaming audience before choosing influencers
The strongest UK gaming shortlist starts with a specific audience and campaign outcome, rather than the largest available accounts. Creator country is a discovery filter; UK audience concentration is a separate qualification check.
Write a brief covering the game, device, player interests and desired action. A PC peripheral launch needs different creators from a mobile game install campaign or a console accessory promotion. Specify whether success means awareness, qualified traffic, wishlists or sales.
Use Gaming creators as your category starting point, then narrow the market. This prevents hours lost scrolling through entertaining accounts that cannot support the actual brief.
Set a working audience-size band, but avoid treating followers as guaranteed reach. A specialist channel covering one game may fit better than a larger general entertainment account.
- Name the relevant genres, games and devices.
- Define the required UK audience share in your brief.
- Set the campaign objective, budget and delivery window.
### 2. Run the exact UK gaming search in CreatorFanBase
Use CreatorFanBase’s country, category, platform, language and follower-range filters together to create a focused UK gaming discovery search. The product provides discovery and research access, not talent representation or campaign negotiation.
Follow this sequence to make your search repeatable:
- Set country to United Kingdom and category to gaming.
- Choose the platform required by your deliverable, such as YouTube, Twitch, TikTok or Instagram.
- Select English, or another language specified in the campaign brief.
- Apply a follower range appropriate to your testing budget and scale.
- Review matching creators for genre, format and recent activity.
- Repeat with an adjacent follower band to build alternatives.
Keep separate searches for different platforms so client shortlists do not mix incompatible deliverables. Record your filter settings in the brief; another researcher can then repeat the process without starting from scratch.
- Separate essential criteria from preferences.
- Keep backup candidates for availability gaps.
Refine the brief
Compare creators in the audience range that suits this campaign
Use country, channel and follower filters to move from broad research to a focused working list.
### 3. Match UK gaming platforms to useful audience-size bands
Choose platforms by the content experience you need, then use follower ranges to control shortlist breadth. Subscriber, follower and live-viewer numbers measure different things and should not be compared as interchangeable reach.
Use these practical search bands as starting points, not fixed industry classifications:
At a glance: 3. Match UK gaming platforms to useful audience-size bands
Platform vs useful initial band: 3. match uk gaming platforms to useful audience-size bands
| Platform | Useful initial band | Evidence to inspect |
|---|---|---|
| YouTube | 10,000–100,000 subscribers | Recent relevant video views and retention |
| Twitch | 5,000–50,000 followers | Average concurrent viewers and stream schedule |
| TikTok | 10,000–100,000 followers | Typical gaming video views and UK audience data |
| 10,000–100,000 followers | Reel performance and Story insights |
YouTube can support searchable reviews and detailed demonstrations. Twitch suits live gameplay and community interaction. TikTok and Instagram can deliver shorter demonstrations, reactions and launch reminders.
Expand the range only when the initial search is too narrow or the brief requires larger-scale exposure.
- Compare several recent, relevant posts.
- Separate organic content performance from sponsored results.
- Match each platform to one clear campaign role.
### 4. Verify UK location, language and gaming audience quality
Verify follower counts on the native platform and request first-party audience insights before approving a UK gaming creator. A UK-based creator can attract mostly overseas viewers, while a large following can produce inconsistent current reach.
Record the count and checking date, then review a sample of recent content. Look for stable viewing patterns, relevant comments and a clear connection between the creator’s gaming output and your product. Unexplained spikes or repetitive comments warrant further checking, not automatic assumptions.
For local activations, confirm access to London, Manchester, Birmingham, Leeds, Bristol, Cardiff, Glasgow, Edinburgh or Belfast. City proximity matters for attendance, travel costs and production logistics, but does not establish audience location.
English may be the main brief language; Welsh, Punjabi, Urdu or Polish content may suit specific communities. Confirm the language actually used in videos and streams.
- Request dated audience-country screenshots.
- Check recent sponsored-content performance.
- Record follower counts separately from expected reach.
Turn your research into a shortlist.
### 5. Budget UK gaming partnerships in GBP and USD
Budget in pounds sterling first, with a USD equivalent for international approvals. Typical market ranges are planning guides; actual quotes depend on views, format, production, exclusivity and usage rights, not follower count alone.
For initial budgeting, smaller gaming creators may quote roughly £150–£750, about US$200–US$1,000, for a short sponsored post. An established niche creator’s YouTube integration or sponsored stream may fall around £750–£3,000, about US$1,000–US$4,000. Larger or more complex packages can exceed £3,000, about US$4,000. These rounded currency comparisons are for planning rather than settlement.
Request itemised quotes instead of guessing rates from profiles. Separate the organic deliverable from paid amplification rights, additional edits, travel and category exclusivity.
UK contracts commonly use GBP invoices and agreed payment schedules, such as a deposit with the balance after delivery or net-30 terms. Establish supplier onboarding requirements early.
- Confirm whether VAT applies.
- Specify payment deadlines and bank charges.
- Price licensing separately from content production.
### 6. Schedule UK gaming campaigns around launches and shopping seasons
Plan UK gaming outreach around relevant release dates, retail peaks and creator availability. Black Friday, Cyber Monday, Christmas and Boxing Day can be useful for hardware and accessories, while game launches favour creators already active in the relevant genre.
Work backwards from publication to allow product shipping, hands-on testing, concept approval and revisions. For live campaigns, confirm UK local time and whether the date falls under GMT or British Summer Time.
School holidays and university freshers’ periods may affect suitable schedules, depending on the intended audience. Gaming festivals, esports events and regional conventions create opportunities for on-site coverage; check current event dates before committing travel or content deadlines.
Avoid scheduling every asset for the same moment. A review, live demonstration and later reminder can serve different stages of consideration.
- Confirm stock and UK delivery dates.
- Allow genuine playtesting time.
- Agree embargoes, publication slots and backup dates.
Build the campaign list
Search across platforms without repeating the research
Unlock broader filtered results, save the strongest candidates and keep every campaign shortlist together.
### 7. Put ASA/CAP disclosure and UK gaming contract terms in writing
UK gaming advertising should be clearly identifiable under the Advertising Standards Authority’s enforcement of the CAP Code. Consumer-protection obligations also matter, with the Competition and Markets Authority providing guidance on transparent endorsements.
Require prominent disclosure such as “Ad” where viewers will encounter it immediately, rather than after expanding a caption. For video and live content, plan disclosure within the content as well as any accompanying description. A brand mention or discount code alone does not clearly explain the commercial relationship.
Contracts should define deliverables, approval deadlines, permitted factual corrections and the creator’s editorial responsibilities. Specify usage duration, territories, paid-media permissions, exclusivity and cancellation terms. Agree how disclosure will remain visible in clips or repurposed assets.
For gifted products and affiliate arrangements, review the commercial relationship and disclosure requirements before publication.
- Assign responsibility for disclosure checks.
- Document claims the creator may make.
- Agree reporting dates and content-retention periods.
### 8. Turn the UK gaming search into a client-ready shortlist
Present a small, evidence-backed UK gaming shortlist with a clear recommendation for each creator. Clients need to understand suitability, likely delivery and unresolved questions without repeating your research.
Create a consistent comparison sheet covering platform, genre, checked follower count, recent relevant views, audience geography, quoted fee and availability. Add the source and date for each material figure. Keep estimates visibly separate from creator-supplied evidence.
Explain each recommendation in one sentence: why this creator fits this game, audience and deliverable. Include alternatives where rates or scheduling remain unconfirmed. This reduces slow client shortlists and prevents decisions based solely on headline followers.
CreatorFanBase helps structure the discovery stage through targeted filters; your qualification process turns those matches into a buying decision. Starter is the entry plan for discovery and research access.
- Rank candidates against the same brief.
- Flag missing insights before client approval.
- Keep negotiation and contracting with the creator or their authorised representative.
Questions on this guide
Where can agencies find UK gaming micro-influencers for a specific game?
Start in CreatorFanBase with United Kingdom, gaming, your required platform and a smaller follower range. Then inspect recent content for the specific game, since a gaming category match does not establish title-level expertise. Prioritise recurring coverage and relevant audience interaction over a single successful clip.
How do I find UK gaming influencers with verified follower counts?
Use filtered discovery to identify candidates, then check their current follower or subscriber counts directly on the native platform and record the date. Request first-party insights for audience geography and recent performance. Treat count verification, audience authenticity and expected campaign reach as three separate checks rather than one approval signal.
How can brands find Twitch gaming creators with mostly UK viewers?
Filter for UK-based gaming creators on Twitch, then ask shortlisted creators for recent audience-location insights. Review average concurrent viewers, stream timing and the games regularly played. A UK address or British accent does not prove a predominantly UK audience; agree your required audience concentration before requesting proposals.
What should a UK gaming influencer quote include besides the post fee?
Ask for deliverables, production scope, revision allowances, publication dates and reporting, plus separate prices for usage rights, paid amplification and exclusivity. Confirm whether VAT, travel or product-return costs apply. Quotes become comparable when every creator prices the same brief, rather than a loosely defined sponsored-content package.
Does CreatorFanBase represent UK gaming influencers or arrange bookings?
CreatorFanBase sells creator-discovery and research access, not talent representation. Agencies and brands use its filters to identify relevant candidates and organise research, then handle outreach, availability checks, negotiation and contracts with creators or their authorised representatives. Starter is the entry plan for teams beginning their discovery workflow.
More guides
Put the research to work
Use this guide to build a creator shortlist
Search public creator profiles, compare live audience attributes and unlock broader filtered results when your research needs more depth.
People also ask
Straight answers to the questions people search for.
Where to Find UK gaming Influencers?
The short answer is in the opening of this guide. It is written for a brand deciding who to contact, and any dollar figure in it is an estimate from a public follower count, not a quote. When you want names, go to Gaming creators. Ask the creator before you treat a fee as a fact.
How much do influencers charge for a sponsored post?
Creators set their own fees. At about 100,000 Instagram followers, a sponsored post is estimated at $800 – $2K. That is an estimate, not a quote, and this guide uses the same idea. Country, video and usage rights all move the price. The counting method, which is separate from fees, is on the methodology page.
How many followers do you need to work with influencers?
Micro on this site is 10,000 to 100,000 followers. The directory lists creators from 10,000 followers. Pick a band you can brief and pay, rather than the biggest number on the page. Those bands are grouped on the creator lists. A bigger count is a wider audience, and the creator still sets the fee.
How can I contact influencers for a collaboration?
Open the creator's profile and use the official links. Anyone who knows the name can open that full profile for free. We're an independent directory, not their agency, so we don't pass the brief on. Say what you want posted, when, and ask for their fee. A plan only opens the rest of a search or filter. Plans start at $29 a month on the pricing page.
Where can I find a list of influencers?
Use a ranking when you want the largest stored audiences, and a creator list when you want a follower band, a country or a niche. This guide points at the pages that match the topic. The full set of leaderboards is on the rankings. Lists with no matching creators stay unlinked.
Are the prices for influencers real quotes?
No. Where this guide mentions dollars, they are estimates from a public follower count, or they are CreatorFanBase plan prices such as Starter at $29 a month. They are not invoices and not a survey of creators. Ask the creator for a fee. Plan prices are repeated on the pricing page.
What should I check before hiring influencers?
Read recent posts, the country tag and the date on the follower count, then email three people with the same brief. Note who replies and what they quote. Find the names from Gaming creators. One post is a useful test before you plan a longer run.
Which platform is best for influencers?
Use the platform your customer already watches. Beauty and food often sit on Instagram, and longer explainers often sit on YouTube, but check the profile split before you decide. The filter that keeps country, niche and size together is search. Then read a recent post.
How do I shortlist influencers?
Use this guide to set the brief, then save profiles whose recent posts fit the product. Email a few people, not only the biggest name. Growth and Agency include unlimited shortlists, and Starter includes three. Plan details are on the pricing page.
How often should I refresh counts for influencers?
The directory refreshes follower snapshots on a weekly schedule. Quote the profile and the date together, and look again before a deck goes out. A missing new reading keeps the previous date. The schedule is on the methodology page.
Can I filter influencers by language?
Yes. Add the language the script needs and keep the country and niche from this guide. One language tag can cover more than one style of post, so watch a recent video. Set that filter in search.
What does a verified handle tell me about influencers?
Verified means the handles were matched to the public accounts. It does not mean influencers have agreed a fee or that the audience will buy. Use those links when you write. Flag a mismatch on the contact page.
How do I compare two options among influencers?
Open both profiles and compare country, category, platform split and the date on the count. This guide is the method. The profiles are the evidence. Build the pair with the same filters in search. Then read a recent post.
Are the first results free when I search for influencers?
Yes. Every page on the site is open and indexable, including every creator profile, all rankings and all category pages. Anyone who knows a creator's name can open that creator's full profile for free. The only thing that is gated is search and filter results: a search or filter shows the first 4 results free, and the rest are blurred behind the Unlock our database card, which leads to the plans. See pricing.
Is a yearly plan useful for researching influencers?
Yes, if you will search more than once. Starter is $290 a year, Growth is $790 a year, and Agency is $1,990 a year. Those prices are directory access while you work through this guide. They are not a creator's fee. See pricing.