Price
How Much Do Micro Influencers Charge?
On CreatorFanBase, micro means 10,000 to 100,000 followers. The Instagram estimate runs from about $80 to $200 at 10,000 followers to about $800 to $2,000 at 100,000. YouTube's estimate at 100,000 subscribers is about $1,200 to $3,000. These are estimates from public counts, not micro-influencer rate cards. The creator's quote is the price.
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Planning bands for creators with 10,000 to 100,000 followers, labelled as estimates from public counts.
Updated 2026-09-28
On CreatorFanBase, micro means 10,000 to 100,000 followers. The Instagram estimate runs from about $80 to $200 at 10,000 followers to about $800 to $2,000 at 100,000. YouTube's estimate at 100,000 subscribers is about $1,200 to $3,000. These are estimates from public counts, not micro-influencer rate cards. The creator's quote is the price.
Fix the definition before the price
Micro does not mean the same thing in every deck. On CreatorFanBase the card label is specific. Nano is under 10,000 followers. Micro is 10,000 to 100,000. Mid-tier is 100,000 to 500,000. Macro is 500,000 to 1 million. Mega is 1 million to 10 million. Elite is above 10 million. The public directory lists people from 10,000 followers, which is where the micro band starts, so nano accounts stay outside the sitemap.
If a partner's spreadsheet calls 250,000 followers micro, you are not talking about the same people. Agree the band, then estimate. This guide uses the site's band only.
Estimates inside the micro band
Instagram, $8 to $20 per 1,000 followers. At 10,000 followers the estimate is about $80 to $200. At 25,000, about $200 to $500. At 50,000, about $400 to $1,000. At 100,000, about $800 to $2,000. TikTok's published band is $5 to $14 per 1,000, so 100,000 followers is about $500 to $1,400. YouTube is $12 to $30 per 1,000 subscribers, so 100,000 is about $1,200 to $3,000.
Every one of those sentences is an estimate from a public count. None of them is a micro-influencer union rate. A creator at 40,000 followers who films a day of content and gives you the files can quote above a creator at 90,000 who posts one Story. The band tells you the conversation is unlikely to look like a celebrity integration. It does not set the invoice.
What small brands actually buy
A useful micro test is three creators, one deliverable each, same brief. For Instagram, a Reel in the niche, with a disclosure, posted in a named week. You might plan the internal ceiling around the middle of the estimate for their counts, then throw the ceiling away if the quotes include usage you forgot to mention.
Say whether product is gifted on top of the fee or instead of a fee. Gifting instead of payment is seeding, and it does not oblige a post. If you need the post, pay for the post. Micro creators are not a loophole around that. They are smaller audiences, often with more specific taste, and they still run businesses.
How to find them without scrolling famous names
Country rankings lead with large accounts. That is what a ranking is for. For micro, set a maximum as well as a minimum. Search, or a follower-range list such as 10,000 to 50,000 or 50,000 to 100,000, keeps the famous names from crowding the page. Add category and language.
Then open profiles. Every creator profile is free if you know the name. A search or filter shows the first 4 results free, and the rest are blurred behind Unlock our database. A plan on the pricing page opens that rest of the list. Do not confuse that subscription, from $29 a month for Starter, with the creator's fee. You are paying for the rest of a filtered search. You still pay the creator yourself.
Quality checks that matter more at this size
At micro size, one viral post can distort the follower count more than it does for a channel with years of uploads. Read the last ten posts. Look for comments that respond to the content. Look for a niche you can describe in a few words. A creator who posts a different product every day may still be a fit, but you should expect your Reel to sit in that pattern.
Check the country and the language against the buyer. A micro creator in the right city can be more useful to a shop than a national name who will never mention the street. The directory will not prove the city. Their posts will.
When micro is the wrong buy
If you need a single post that a national newspaper might also see, micro is the wrong tool. Move up the bands and accept the higher estimate. If you need a technical demo with high production, a mid-tier or macro YouTube creator may be clearer than five phone Reels. If you cannot brief, approve, and reply to three people, do not hire three people.
Micro is attractive because the estimate is a number a smaller company recognises. That is a budget fact. It is not a performance fact. Measure the test. Keep the creators who produced the action you named. Do not scale a format that only produced compliments.
Put the label on the number
In the plan: creator, platform, followers, date, estimate low, estimate high, quote, included usage. If the quote is missing, you do not have a price yet. If the estimate is missing its label, you have a number that will be forwarded as fact.
Use the main charging guide for the full formula, the Instagram and YouTube guides for those platforms, and the India guide if that is the market. Use this page when the shortlist is specifically 10,000 to 100,000 followers. The arithmetic is the same. The decision is to stay in a band where you can hire more than one person and still read all of their work.
Budget a micro test in one page
Pick the band on purpose. On CreatorFanBase, micro is 10,000 to 100,000 followers. The directory lists creators from 10,000 followers, so nano accounts are outside the pages you can browse. Inside micro, the estimate still moves. An Instagram creator at about 10,000 followers is $80 to $200 per post on the published formula. At about 50,000 the estimate is $400 to $1,000. At about 100,000 it is $800 to $2,000. YouTube at 100,000 subscribers is about $1,200 to $3,000. TikTok at 100,000 followers is about $500 to $1,400. Every one of those figures is an estimate from the public count, not a quote and not a survey of micro invoices.
Choose three creators, not a crowd. Give them the same product, the same sentence they may say, the same week, and the same question: what do you charge for this deliverable, and what does that include? Record each quote next to that creator's estimate. A quote inside the band is easy to approve. A quote above the band needs a reason you can repeat, usually usage, a film day, or exclusivity. A quote below the band needs the same question, because a missing usage right is not a saving.
Do not average the three quotes and call the average the micro rate. The next creator did not agree to it. Do not multiply one quote by twelve and call it a retainer unless you are actually offering a retainer, with a number of posts and a way to stop. Micro is attractive because a smaller brand can often pay more than one person. That only helps if you have time to read the posts, answer the creators, and notice which message fit.
Read the last ten posts before you send the brief. Skip accounts that are only ads, and skip accounts whose recent comments do not talk about the content. The follower band got them onto the list. The posts decide whether they stay on the shortlist. If you need a national moment, leave the micro band and accept the higher estimate that comes with a larger count. If you need a local shop visit, put the city in the brief and expect some creators to say they do not film there.
Keep the label on the number when you report upwards. 'Estimate from 40,000 public Instagram followers, about $320 to $800, quote still open' is a sentence a manager can use. 'Micro influencers cost $500' is a sentence that will be wrong for the next name on the list. The charging guide has the full formula. This page is only the decision to stay inside 10,000 to 100,000 while you learn.
Questions on this guide
Is micro always under $1,000?
No. The top of the Instagram estimate for 100,000 followers is about $2,000, and a YouTube integration estimate is higher. Usage rights can push a quote further. Micro describes audience size, not a price cap.
Why hire micro creators?
You can brief several people in one niche and see which message fits, often for less than one mega integration. That is a planning reason, not a guarantee of better sales. Read their posts before you assume the audience trusts them.
Where are they listed?
Use follower filters between 10,000 and 100,000, plus country and category. The lists and search both support that. The biggest names on a country ranking are usually above the micro band.
More guides
- Influencer Marketing Cost: A Practical Budget Guide
- Influencer Rates: A Practical Guide for Business Budgets
People also ask
Straight answers to the questions people search for.
How much do micro influencers charge?
The short answer is in the opening of this guide. It is written for a brand deciding who to contact, and any dollar figure in it is an estimate from a public follower count, not a quote. When you want names, go to Creators by follower size. Ask the creator before you treat a fee as a fact.
How much do micro influencers charge for a sponsored post?
Creators set their own fees. At about 100,000 Instagram followers, a sponsored post is estimated at $800 – $2K. That is an estimate, not a quote, and this guide uses the same idea. Country, video and usage rights all move the price. The counting method, which is separate from fees, is on the methodology page.
How many followers do you need to work with micro influencers?
Micro on this site is 10,000 to 100,000 followers. The directory lists creators from 10,000 followers. Pick a band you can brief and pay, rather than the biggest number on the page. Those bands are grouped on the creator lists. A bigger count is a wider audience, and the creator still sets the fee.
How can I contact micro influencers for a collaboration?
Open the creator's profile and use the official links. Anyone who knows the name can open that full profile for free. We're an independent directory, not their agency, so we don't pass the brief on. Say what you want posted, when, and ask for their fee. A plan only opens the rest of a search or filter. Plans start at $29 a month on the pricing page.
Where can I find a list of micro influencers?
Use a ranking when you want the largest stored audiences, and a creator list when you want a follower band, a country or a niche. This guide points at the pages that match the topic. The full set of leaderboards is on the rankings. Lists with no matching creators stay unlinked.
Are the prices for micro influencers real quotes?
No. Where this guide mentions dollars, they are estimates from a public follower count, or they are CreatorFanBase plan prices such as Starter at $29 a month. They are not invoices and not a survey of creators. Ask the creator for a fee. Plan prices are repeated on the pricing page.
What should I check before hiring micro influencers?
Read recent posts, the country tag and the date on the follower count, then email three people with the same brief. Note who replies and what they quote. Find the names from Creators by follower size. One post is a useful test before you plan a longer run.
Which platform is best for micro influencers?
Use the platform your customer already watches. Beauty and food often sit on Instagram, and longer explainers often sit on YouTube, but check the profile split before you decide. The filter that keeps country, niche and size together is search. Then read a recent post.
How do I shortlist micro influencers?
Use this guide to set the brief, then save profiles whose recent posts fit the product. Email a few people, not only the biggest name. Growth and Agency include unlimited shortlists, and Starter includes three. Plan details are on the pricing page.
How often should I refresh counts for micro influencers?
The directory refreshes follower snapshots on a weekly schedule. Quote the profile and the date together, and look again before a deck goes out. A missing new reading keeps the previous date. The schedule is on the methodology page.
Can I filter micro influencers by language?
Yes. Add the language the script needs and keep the country and niche from this guide. One language tag can cover more than one style of post, so watch a recent video. Set that filter in search.
What does a verified handle tell me about micro influencers?
Verified means the handles were matched to the public accounts. It does not mean micro influencers have agreed a fee or that the audience will buy. Use those links when you write. Flag a mismatch on the contact page.
How do I compare two options among micro influencers?
Open both profiles and compare country, category, platform split and the date on the count. This guide is the method. The profiles are the evidence. Build the pair with the same filters in search. Then read a recent post.
Are the first results free when I search for micro influencers?
Yes. Every page on the site is open and indexable, including every creator profile, all rankings and all category pages. Anyone who knows a creator's name can open that creator's full profile for free. The only thing that is gated is search and filter results: a search or filter shows the first 4 results free, and the rest are blurred behind the Unlock our database card, which leads to the plans. See pricing.
Is a yearly plan useful for researching micro influencers?
Yes, if you will search more than once. Starter is $290 a year, Growth is $790 a year, and Agency is $1,990 a year. Those prices are directory access while you work through this guide. They are not a creator's fee. See pricing.